App Design & Ad Campaign for Sports Gambling App.
Leading & Delivering.
I helped design the Draftstars mobile app with a focus on ease of use.
As part of a team of 2 designers we ran multiple rapid experiments to gain a foundational understanding of the Australian market.
Usability testing insights were how to provide users with a better experience for new & existing users.
Affinity mapping allowed us to understand that users were needing guidance in order to place educated bets easily.
Advertising & branding styles were critical to the product launch.
The Marketing team booked high traffic digital advertising billboards around Melbourne to drive activity to the app.
I was tasked to come up with an engaging visual that represented Draftstars as a professional beting platform to be taken seriously.
The app’s release was in time for the AFL Finals, which is equivalent to the American Superbowl or the Stanley Cup, in Australia.
Positive engagement was recorded, & lead to the company’s
success that year.
Campaign Strategy.
Draftstars initiated a multichannel advertising approach to grow its brand awareness through television, radio, digital, & social media.
Concept Development
Visualized the message early through mockups, mood boards, & storyboards to ensure alignment with our strategic goals.
Visual Identity & Branding
Communicating design ideas clearly with non-designers, explaining how design choices will impact the overall effectiveness of the campaign.
Design Transformation.
Extensive, hands-on UI & UX work on this project, designing that would come across as familiar & easy to understand.
User-Centered Design
I focused on user needs & business needs to move fast to an interface that also aligns with their previous behaviors.
Seamless Interaction
I optimized the flow by prioritizing needs, ensuring smooth experiences across all touchpoints.
