Onboarding, Dashboard & Internal Analytics Tool.
Understanding the Product & Innovating.
I redesigned Key's platform to improve user experience & engagement using a Design Thinking Methodology, Usability Testing, & UI design.
Also developed was Dashboard, a Verification & Analytics Tool, & an Onboarding white label product that was sold to clients in order to help fund the startup.
The approach was to collaborate with the small team to ensure they were understanding Property Owners needs & wants, & also the Aspiring Owner needs & Wants, in order for us to be informed decision makers, at all levels.
Advocating for Specific User Needs.
Conducting User interviews with Aspiring Homeowners & Property Owners to understand their needs & pain points, such as the complexity of the co-ownership process & the lack of transparency in financial growth.
Synthesized insights to define core user challenges, including difficulty navigating the platform, unclear steps to achieve full ownership, & inadequate tracking of equity growth.
Planning & Recruitment
Conducted multiple rounds of User Testing to refine the design based on user feedback.
Sharing insights
Aligning the team with new insights & to share progress, ensuring all team members were on the same page.
Simplified Workflows.
The focus on verification of potential Tenants was a bottleneck for Key. The employee wasn't able to scan through easily in order to keep up with the demand.
Declutter & Simplify
Crafting an intuitive interfaces that prompted the user to make an informed decision.
Task Based Approach
Understanding what the Jobs To Be Done were & simplifying the workflow.
Third Party
Integration.
With the Software as a Service (SaaS) strategy, we as a team had to understand the limitations of our third-party providers.
We took the time to understand it, & worked with what we had.
Understanding Limitations
Crafting intuitive solutions that were respectful of the limitations, while being creative in how we could get the best experience.
Legally Bound
When dealing with an individual's financial details that must be securely stored & respected.
Feedback Implemented.
The website was getting traffic but not converting users to take an action. Understanding how users were navigating the website was a catalyst to the change.
Webflow Website
Crafting a new imagined website that was to be tested with users using
Focussing on User Needs
Watching sessions with users interacting with the website to help implement the design hierarchy.
